31.05.2021 - 08:59 Uhr
Weiden in der OberpfalzOberpfalz

Die Zeitung durch die Augen der Leser sehen

Die Redaktion entscheidet täglich darüber, was in der Zeitung steht. Das wichtigste Kriterium für die Auswahl ist, dass sich möglichst viele Leserinnen und Leser für ein Thema interessieren. Aber: Wie lässt sich das am besten vorhersagen?

Mit einem Scan-Stift streicht der Leser bei der "Lesewert"-Messung jeweils den letzten Satz an, den er in einem Artikel gelesen hat. Aus den so gewonnenen Daten lernt die Redaktion, die Zeitung besser auf die Bedürfnisse der Leser zuzuschneiden.
von Kai Gohlke Kontakt Profil

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